Category Archives for "DFY Content or PLR"

How To Turn Your Done For You Content Into Infotainment That Hooks the Masses

If you stopped and looked at the content online these days, you’ll realize that a lot of it is polarizing, attention-grabbing and relatively shallow.

There’s a reason for this. The advent of social media has created a generation of people who come online for a dopamine hit. This is why they’re hooked on social media.

The constant notifications and real-time feedback give them dopamine hits over and over again. All of it is entertainment to some extent.

If you’re a content publisher, it’s crucial to know that you need to provide good information while entertaining the reader at the same time. It’s a difficult task, but that’s the way it is.

Your competition is not other blogs in your niche. Your real competition is Facebook, Instagram, YouTube, Netflix and the other social media platforms that seem a lot more interesting than you.

People nowadays have the attention span of a housefly and if your content bores them, they’ll click off your page and disappear faster than David Copperfield in his heyday.

PLR content must definitely be modified to cater to this entertainment seeking crowd…

Grab their attention

The first thing you’ll need to do is to change the titles of your PLR articles. People often make fun of clickbait titles and yet, these type of titles work very effectively. They get the clicks and eyeballs to the content.

Use this tool to create titles that grab attention:

You must understand that the PLR content is a means to an end… and you only reach the finish line when you transform the PLR article you’re using into a content piece which informs and entertains at the same time.

Personalize your content

Much can be said about personalizing your content, but that’s beyond the scope of this article. What you need to know is that you should make the PLR content unique to you.

Add your opinions, experience, etc. to make the PLR showcase your authority in the niche. People love reading content based on real experiences. That’s why true crime TV shows and books have such a huge following.


Listicles are quick lists of content points which are easy to consume and digest. Unfortunately, society seems to be dumbing down these days. People prefer shallow content that can be consumed in minutes.

These types of content are easy to read, hook the readers in and can be finished quickly. If you can convert a PLR article into a listicle, you’ll get readers who stay on the page longer.

You can have a link to another blog post that’s more well-researched and detailed, for those who wish to learn more. In this way, you’ve catered to both types of audience.

Images, memes and gifs

Visual content always gets attention and perks people’s curiosity. Use images in your content and make sure they’re interesting so that readers spend a few seconds looking and thinking about the images.

Any PLR article will look better with a few images embedded within the content. All this is infotainment. Entertaining the reader is crucial to maintaining a low bounce rate on your blog.


Videos are great for those who dislike reading. People who are about to leave your blog because they don’t wish to read the content just might hang around and watch a video on your blog post.

So, convert your PLR into videos and use them to keep visitors on your blog.

Font choice and size

Use a font that’s easy to read. Avoid overly cursive ones that make people squint. The font you use should work well on mobile too. Keep your font size large enough for it to be legible.

14pt is the new 12pt. Depending on your niche, you may have an older audience. The older people get, the higher the chances of them needing reading glasses. Assist them by making your font size easy to read.

Be like Netflix

If you wish to understand how to keep your audience hooked to your content, all you need to do is study Netflix.

Have you ever wondered why they release an entire TV series (with all the episodes) at one go?

It’s to keep their audience hooked. They want to encourage binge watching.

This not only creates a habit in people to keep coming back to Netflix, but the site is ‘sticky’. You don’t want to leave.

They have new shows popping up constantly so that there’s always something ‘fresh’ for you to watch.

The colors on the site are bold. There are trailers that give you sneak previews. There are suggestions for other similar shows based on the shows you’ve just watched… and so on.

Every single thing they do has a purpose, and it’s to keep you on Netflix perpetually… and you’ll be paying perpetually too.

In the same vein, you should have new content on your blog/site regularly so that your audience keeps coming back for more.

The blog content should be sticky and interlink to several different posts within the same blog so that readers can keep reading and reading and devouring the content you’ve provided,

Use attractive images, colors, blog headers and so on to make your site look fun and entertaining.

Use PLR content to flesh out your blog, but use your imagination to turn the information into infotainment.

“What separates good content from great content is a willingness to take risks and push the envelope.” — Brian Halligan (CEO & Co-founder, HubSpot)

5 Questions to Ask Before Buying any PLR

There’s a saying that goes, “People love to buy, but they hate being sold to.”

In the make money online niche, this statement is gospel truth. Beginner marketers LOVE to buy products. They’ll buy anything and everything in the hopes of making quick and easy riches.

Before they know it, they’re in debt and they’ve not made a cent online.

Every single month, several PLR products are released and they make thousands of sales combined. PLR buyers just can’t get enough content.

However, while PLR can be used to further your online business (unlike many dodgy infoproducts which are useless untested theory), you still need to ask yourself 5 questions before buying any PLR.

Why am I getting it?

You must have a purpose for the content before purchasing it, and it has to fit in with your overall marketing plan. If you’re in the weight loss niche, don’t buy woodworking PLR on a whim just because it’s an excellent offer that you can ‘use in future’.

Most times, ‘future never comes around’ you’ll never get to use the content. Focus on only one or two niches at a time until your PLR is actually making you money. You can then get new PLR for new niches when you’re ready.

Is the PLR vendor reputable?

Many PLR products are just not worth buying. Do your research and only buy content from a reputable PLR vendor.

Check the reviews for the vendor/products. Look at content they’ve released in the past. Does the PLR vendor have a web presence and do they provide value other than just selling PLR over and over?

What exactly am I getting?

Pay attention to the modules/components in the PLR bundle before buying it. In some cases, you might be getting less than what’s being portrayed on the sales page.

E.g. 3 pieces of content might actually only be 1 piece of content in 3 different formats such as .DOC, .TXT and .PDF

Sometimes the PLR bundle may contain 20 articles and an eBook which is actually a compilation of the 20 articles. If you don’t pay attention, you may mistakenly believe that you’re getting an extra eBook filled with new content- when it’s not.

What’s my budget?

Never go into debt to purchase PLR content. Always pay off your bills first. Unnecessary spending has sounded the death knell on many a marketer’s ambitions.

Making money online takes time and you should not approach it from a place of desperation. You’re better off getting a day job and using it to fund your online business until you’re making enough money online to quit your job.

Are the rights overly restrictive?

Some PLR vendors are so rigid with their license terms that they constrain you and eliminate several lucrative opportunities which you could have tapped into with the PLR. Avoid these types of restrictive PLR products.

Spending a few minutes pondering if you should purchase PLR or any product for that matter will allow you to make a less emotional decision. Your investments in your online business should be done logically.

Buy PLR content that serves your immediate needs and put the content to use as soon as you can. Do NOT let it sit untouched on your hard drive.

That’s the surest way to forget about it… and end up in a downward spiral where you buy PLR product after product without ever using any of them. and never enjoying the profits that can be made by efficiently applying the content.

PLR and Google’s Duplicate Content Penalty

If you don’t have time to read the entire article – the correct answer is NO!

Google will NOT penalize your site for duplicate content just because you use private label rights (PLR)/Done for you (DFY) content .

There’s so much confusion over this issue that it’s not even funny. Thousands of PLR buyers worry about the Google bogeyman penalizing their site before they’ve even used the PLR content yet.

Cast your fears aside. Using PLR is perfectly safe.

You must understand what the duplicate content penalty is. If you take a single PLR blog post and post it on your blog ten times, you have duplicate content.

You’re probably wondering why people would do something so insane. The answer is simple. They’re trying to game the system.

They’ll create 10 different headlines for the same article and post each different headline as a blog post… but the posts’ content will be the SAME.

This is duplicate content. They’re trying to rank in the search engine results and throwing whatever they can at the wall to see what sticks.

Most of the time the only thing that sticks is the duplicate content penalty that Google unceremoniously grants them.

Avoid trying to scam a billion-dollar company. It’s not going to work. Your site just might end up blacklisted.

If you’re using PLR correctly and only posting one article once on your site, you’ll be fine. It’s important to stay organized with your PLR content so that you don’t accidentally post the same content twice.

Using PLR is almost similar to websites which publish syndicated news articles.

You’ll notice that news from popular news organizations such as Reuters or Associated Press are displayed across thousands of sites online.

The content is literally the same. Nothing is altered or changed. Yet, none of these sites are penalized because the SAME CONTENT APPEARING ON DIFFERENT SITES DOES NOT cause a duplicate penalty strike.

Only when the SAME CONTENT APPEARS REPEATEDLY ON THE SAME SITE are you penalized for duplicate content.

Hopefully, the words in bold make the distinction clear. Feel free to use PLR content on your site. It’s one of the best ways to populate your site quickly and easily.

If you’re hoping to rank for certain keywords, it would be best to either write unique content targeting the keyword/s you wish to rank for… or rewrite about 51% to 55% of your PLR article and optimize it well so that Google views it as unique content and ranks it.

The problem with ranking PLR content is that several people who bought the same content will be using it too. While most PLR buyers never use the content they purchase, enough of them do to compete with you.

Very often, most of them will just copy and paste the PLR content as it is without changing anything. Usually, the first one to post the PLR content will get noticed by Google.

Everyone after that will not really matter because Google already took note of the content. This is why you’ll need to come up with a new title for the PLR article (very important) … and rewrite about half the content so it becomes unique.

Sprinkle related keywords in your content, add in your own opinions. Use references. Add quotes, etc.

Doing all of this will help to make your content different from the original PLR you’ve purchased. Get a few links pointing to your new article and your chances of ranking in the search results will be much higher.

This is how you should use PLR to add content to your site and also rank in the SERPS. You’ll be killing two birds with one stone.

PLR License Terminology

Usually, when you purchase a private label rights (PLR) package, you’ll notice that it comes with a license and a list of terms. The rights and terms will determine how much flexibility you have when using the content

The PLR license terms are usually displayed on the sales page for the product so you know exactly what you’re getting. You’ll know what you can and cannot do with the PLR.

In some cases, the license terms may seem convoluted and even contradict each other. Very often, what happens here is that PLR buyers constantly try to circumvent the license rights by doing sneaky stuff.

Once the PLR vendor discovers this breach of terms, they’ll add a new term to their list of terms to prevent future buyers from flouting the rules. In this article, you’ll discover what the terms actually mean and why they are there.

The most common license terms that appear on many PLR sales pages are:

  1. “You may not use my name with this PLR/DFY content”
  2. “Don’t pass along the rights to others”

These terms first appeared in one of the top PLR seller’s sales pages… and everyone else started copying her.

While the terms are brief, they’re actually all-encompassing and a fantastic summary of the usual long list of PLR terms.

The reason you’re not allowed to use the VENDOR’s name with the PLR is to prevent future hassles.

If a PLR buyer sells an eBook with the vendor’s name but doesn’t deliver the content, now the customer will start looking for the PLR vendor since their name is associated with the content – when they should actually be looking for the person who sold them the book.

This is just one example of how PLR vendors may become responsible for what their customers do. To prevent such problems, PLR buyers are not allowed to use the vendors.

The second term to note is that you’re not allowed to pass on the rights to others. What that means is you can’t sell or give away the private label rights to the content.

That is the ORIGINAL PLR CREATOR’S job. Your job is to convert the PLR content into products to sell to end-consumers.

Understanding the Different Types of PLR Rights

It’s very common to find PLR buyers who are confused by the different types of PLR rights.

If you stopped to think about it, you’d realize that PLR stands for ‘Private Label Rights’ … Yet, why is everyone saying ‘PLR Rights’?

That’s like saying Private Label Rights Rights.

One of the many inconsistencies in this industry… but the term has become the norm. So, we’ll play along with this madness.

The truth of the matter is that even with PLR rights, different PLR vendors have different interpretation of the same terms.

The rule of thumb is this – always pay close attention to the license terms that come with any PLR product.

Some PLR sellers may have rules and stipulations that are unique to them. If in doubt, ALWAYS contact the vendor.

Now let’s look at the general understanding of the most common types of PLR rights…

Private Label Rights (PLR)

These rights give you a lot of flexibility for personalizing/rebranding your content. Usually, you’ll receive the editable source files so that you can truly make the content your own and create your own derivative products.

The most important point to note here is the EDITABLE SOURCE FILES! Most variations of the rights are determined by the source files.

So, what are the source files?

If you’re getting written PLR content whether they’re articles, reports or eBooks, the editable source files will most probably be WORD.DOC, .TXT and sometimes .RTF.

What that means is you can edit the document when you have the source files. You can rewrite them or add your own name, images, cover image and so on.

You can personalize and rebrand the content to your heart’s content and make it look totally different from the original PLR product you purchased.

This is the strongest point of getting PLR from original vendor. You get all the source files to get maximum mileage from the PLR.

Resell Rights (RR)

Resell rights (RR) products can often be found in PLR membership sites. These products are usually ‘Biz-In-A-Box’ PLR packages… but have been converted into PDFs, MP4s, etc.

The main difference here is that the editable source files are NOT INCLUDED. So, you’ll only be able to sell the PDF or MP4s (depending on the product) as they are without making any changes.

There’s a lot less flexibility with resell rights products. You could sell them but you’d be competing with everyone else who has these products.

Since most beginner marketers tend to compete on price, it’ll be a race to the bottom and they’ll all end up devaluing the products and selling them for peanuts. You’ll barely be able to make a profit.

That said, you still can use RR products to make some sales, create bonuses or use them as research for your own content creation.

Master resell rights (MRR)

Master resell rights products (MRR) are very similar to resell rights products. The difference is that your customers will be able to resell the products as their own too.

Once again, this leads to everyone and their grandma owning the product and devaluing it.

  • Giveaway rights

You’ll be able to give away these PLR products as gifts, bonuses or they can be used as freebies to build your email list (usually in PDF and MP4 format). Depending on the product, you may sometime get the editable source files… but most often you won’t.

Unrestricted rights

These products usually have very few restrictions and you can do whatever you want with them. Do note that some clueless PLR vendors may state on the sales page that their products have unrestricted rights (just to get more sales) – but then they have stipulations in the terms which restrict you.

Always read the fine print.

Limited content

Limited content is not ‘PLR rights’ per se… but it’s a type of PLR content that’s highly sought after. Limited PLR will have a limit to the number of copies sold.

In some cases, they may be limited to 100 or 200 copies. Sometimes 50 and sometimes less. It all depends on the PLR vendor’s preferences.

The reason many PLR buyers love limited PLR content is because there’s less competition since fewer people own the content.

That makes it easier to personalize and rank the content in the search engines.

PLR Reseller Rights

PLR reseller rights is a rare type of rights offered by very few PLR sellers. This type of rights allows you to sell the PLR as YOUR OWN PLR.

You’ll be able to include the source files with your package. In other words, it allows you to become a PLR seller in your own right.

Creating content is hard work. Purchasing products that come with PLR Reseller Rights will allow you to quickly build a PLR store and sell your own PLR products. Isn’t that fantastic?

You can be a PLR seller in record time.

If you’re looking for products with PLR reseller rights, do check out

Now that you’re aware of what the different types of PLR rights mean, you can appreciate the pros and cons of each and make informed buying decisions.

You’ll also know what you can and cannot do with the PLR you have. Congrats! You’re better informed than the majority of PLR buyers out there.