One of the biggest and most common mistakes that PLR buyers make is that they don’t rebrand their content. Very often, this comes down to either ignorance or indolence.
This mistake of not rebranding one’s PLR package is mostly applicable to PLR products such as ‘Biz-In-A-Box’ packages that come with ecovers, a sales page, graphics and so on.
The product is all done for you and you’re told that all you need to do is ‘slap your name on the product and sell it as your own – and keep 100% of the profits’. Now, that sounds great, and to some extent it’s true.
But here’s what the PLR vendors are not telling you – this is the WRONG way to go about it.
There’s a reason they try to make it look as simple as possible for you. They want to make sales. Generally, people are lazy. They want quick riches without the work.
PLR packages look like easy money. The product is done for you and you just throw it up for sale and lean back and watch the money roll in. Or at least that’s the dream the PLR vendor tries to sell to you on the sales page. And people get hooked…
In reality, you’ll be hampering your progress if you go about it in this manner. Here’s why you need to rebrand your PLR…
Your PLR looks the same as everyone else
It’s common for PLR bundles from popular vendors to sell hundreds of copies. So, there are many people out there with the same content as you.
While most won’t use what they’ve purchased, there will be many who do… and they’ll use it exactly like how they were told to – without changing anything in the PLR package.
So, by using PLR that’s not rebranded, you’ll be competing with all the other people trying to sell the same product as you.
Can be found with a quick search
People are internet savvy these days. They’ll do a Google search to shop for prices. For example, if the name of the PLR product you purchased is called ‘Green Juice Lifestyle’, you can bet that many people who bought the PLR will have it listed for sale too.
A potential buyer who Google searches the term ‘Green Juice Lifestyle’, will come across several different people selling the SAME THING.
(In a worst-case scenario, they may even stumble upon the sales page for the original PLR vendor! GASP! Now they might start selling PLR too – and you’ve got even more competition.)
Guess what he/she is going to do next?
Competing on price
Yes! They’re going to look for the product that has the lowest price. You can bet that there will be some PLR buyers selling Green Juice Lifestyle for one or two bucks just to get the sale.
If you’re selling the same product, you’re stuck with this crowd and it’s a race to the bottom where profits are so minuscule they don’t justify your efforts. The juice isn’t worth the squeeze.
What you need to do
The most important thing to do will be to hire a graphic designer to create a new cover and sales page graphics for you. Give the product a new title.
In this case, you could call it ‘Green Juice Miracle’ or ‘The Green Juicing Revolution’.
Now you’ll have a book that looks and sounds different from all the rest out there. You can keep the written content the same because there’s really no need to rewrite the content, since you’re not trying to rank for SEO.
Changing the appearance of the product will cost you extra, but it’s well worth the investment. While the images provided in PLR bundles look great, the only person they truly serve is the PLR vendor who needs an attractive package to get the sale.
In your case, you need the content in the PLR bundle, and you need new graphics to stand out from the herd. So, use the written content but hire your own graphic designer.
You can hire someone on Fiverr or Upwork or even just do a quick search for ‘cheap minisite design’, and you’ll find many competent and affordable designers that can help you.
*Do make sure that the dimensions and file names/formats for the new graphics are the SAME as the images in the PLR bundle. It’ll then be a breeze to replace the PLR graphics files with your new ones without messing up the sales page provided in the bundle.
You’ll be stunned at how different your product looks now… even if it’s the same PLR content. Fantastic! Now you have a ‘new’ product you can proudly call your own. Start selling it, charge a price you think it’s worth, and reap the rewards.