5 Questions to Ask Before Buying any PLR

There’s a saying that goes, “People love to buy, but they hate being sold to.”

In the make money online niche, this statement is gospel truth. Beginner marketers LOVE to buy products. They’ll buy anything and everything in the hopes of making quick and easy riches.

Before they know it, they’re in debt and they’ve not made a cent online.

Every single month, several PLR products are released and they make thousands of sales combined. PLR buyers just can’t get enough content.

However, while PLR can be used to further your online business (unlike many dodgy infoproducts which are useless untested theory), you still need to ask yourself 5 questions before buying any PLR.

Why am I getting it?

You must have a purpose for the content before purchasing it, and it has to fit in with your overall marketing plan. If you’re in the weight loss niche, don’t buy woodworking PLR on a whim just because it’s an excellent offer that you can ‘use in future’.

Most times, ‘future never comes around’ you’ll never get to use the content. Focus on only one or two niches at a time until your PLR is actually making you money. You can then get new PLR for new niches when you’re ready.

Is the PLR vendor reputable?

Many PLR products are just not worth buying. Do your research and only buy content from a reputable PLR vendor.

Check the reviews for the vendor/products. Look at content they’ve released in the past. Does the PLR vendor have a web presence and do they provide value other than just selling PLR over and over?

What exactly am I getting?

Pay attention to the modules/components in the PLR bundle before buying it. In some cases, you might be getting less than what’s being portrayed on the sales page.

E.g. 3 pieces of content might actually only be 1 piece of content in 3 different formats such as .DOC, .TXT and .PDF

Sometimes the PLR bundle may contain 20 articles and an eBook which is actually a compilation of the 20 articles. If you don’t pay attention, you may mistakenly believe that you’re getting an extra eBook filled with new content- when it’s not.

What’s my budget?

Never go into debt to purchase PLR content. Always pay off your bills first. Unnecessary spending has sounded the death knell on many a marketer’s ambitions.

Making money online takes time and you should not approach it from a place of desperation. You’re better off getting a day job and using it to fund your online business until you’re making enough money online to quit your job.

Are the rights overly restrictive?

Some PLR vendors are so rigid with their license terms that they constrain you and eliminate several lucrative opportunities which you could have tapped into with the PLR. Avoid these types of restrictive PLR products.

Spending a few minutes pondering if you should purchase PLR or any product for that matter will allow you to make a less emotional decision. Your investments in your online business should be done logically.

Buy PLR content that serves your immediate needs and put the content to use as soon as you can. Do NOT let it sit untouched on your hard drive.

That’s the surest way to forget about it… and end up in a downward spiral where you buy PLR product after product without ever using any of them. and never enjoying the profits that can be made by efficiently applying the content.

4 Precautions to Take When Using PLR

Private label rights (PLR) content can be a lifesaver when you are short on time or you hate writing with a passion. Done-for-you content can be used on your blogs or you can bundle them and sell them as your own products.

If you’re a beginner to online marketing, PLR can shortcut your journey and have you establishing a web presence and making sales in record time

While PLR is a means to an end, it’s not an end in itself and has its downsides and limitations. The 4 pointers below will help you steer clear of the pitfalls of PLR.

Fact checking

Here’s a brutal truth – not all PLR is made equal… and NOT all PLR vendors are reputable. There are two types of PLR vendors.

The first type, are not just marketers, but are writers at heart. These PLR vendors do their own research and write almost all of their PLR. So, you can expect consistent quality and a uniform ‘voice’ throughout their content.

They tend to take a lot of pride in their work and it’s usually safe to purchase PLR from these vendors.

At the other end of the spectrum are PLR vendors who are ONLY in the business for money. They outsource the writing to cheap writers on freelance sites. The content is then cobbled together, given a pretty sales page and sold as the next best thing since sliced bread.

Here’s what you need to know: Freelancers are on the clock. The more they write and the more gigs they accept, the more money they make.

This immediately puts a constraint on their time. Guess where they cut corners on?

If you said research, you’re absolutely right. When a cheap freelance writer is tasked to write content, most of the time they just get online and pull facts from different websites and create a Frankenarticle.

The problem here is that you never really know if the facts are accurate. There’s so much misinformation online that ‘fake news’ has become the norm.

You may wonder, “Why doesn’t the PLR seller hire better writers?”

The answer is simple. Better writers cost more and this eats into the profit margins. So, they go for the cheap ones.

If you’re in the health niche and you’re using PLR content, it’s especially important to cross-check all facts and stats you find in your PLR articles/eBooks. You don’t want to be dishing out inaccurate information.

The goal is to be an authority in your niche, and not a disseminator of wrong information. Always fact check your content. Period.


Another common practice by third-rate freelancers is to just rip off content from different sites and squash them together to form their own article. Once again, the writers are either hard-pressed for time or they’re just lazy and looking for shortcuts.

Run your content through a site like Copyscape.com to see if your PLR content is plagiarized. Do note that since others may have used the same PLR as you, several results may show up.

This is not plagiarism – you’ll notice that their content is almost the same as your PLR content because they’ve used the same PLR.

What you should be looking for are sentences and paragraphs that show up oddly on sites where the rest of the content is totally different.

When you see such results, almost always, the writer has either plagiarized the content or is using a content scraping software to create the content.

Duplicate content penalty

A duplicate content penalty occurs when you’re not organized with your PLR content. There are so many misconceptions about this penalty.

Let’s keep things simple – using private label rights content will NOT get you penalized by Google. It doesn’t work that way. If it did, all syndicated news sites, etc. would get penalized for using the same content.

You ONLY get penalized by Google for duplicate content when several of your blog posts contain the exact same content. Google thinks you’re trying to game the system and rank your site higher.

For example, if you take a specific PLR article that you have, come up with 3 catchy titles for the article and post the same article 3 times on your blog, now you have duplicate content.

You’re only changing the title of the article but the rest of the content is the same. Some marketers do this intentionally thinking they’ll get away with it (they won’t) … and others accidentally make a mistake because they’re disorganized and don’t know which PLR content they’ve already used and which they haven’t.

So, keep a separate folder for content that you’ve already used on your sites. This will prevent you from being hit with the duplicate content penalty.

Adhering to the PLR license

So many PLR buyers just can’t seem to understand the license terms that come with the PLR packages they purchase.

While the terms state that you can sell the content as your own, you can’t actually sell it as your own PLR. It’s easy to get confused here.

What the terms really mean is that you’ll need to convert the PLR into a final product, personalize it and sell it as a unique product to end consumers.

You can’t sell it as your own PLR content because that’s the original vendor’s job. Be clear about the license terms when using your PLR so that you don’t step on anyone’s toes.

If in doubt, always seek clarification from the vendor.

Keep these 4 points in mind whenever you purchase or use PLR. It’s best to err on the side of caution.

PLR and Google’s Duplicate Content Penalty

If you don’t have time to read the entire article – the correct answer is NO!

Google will NOT penalize your site for duplicate content just because you use private label rights (PLR)/Done for you (DFY) content .

There’s so much confusion over this issue that it’s not even funny. Thousands of PLR buyers worry about the Google bogeyman penalizing their site before they’ve even used the PLR content yet.

Cast your fears aside. Using PLR is perfectly safe.

You must understand what the duplicate content penalty is. If you take a single PLR blog post and post it on your blog ten times, you have duplicate content.

You’re probably wondering why people would do something so insane. The answer is simple. They’re trying to game the system.

They’ll create 10 different headlines for the same article and post each different headline as a blog post… but the posts’ content will be the SAME.

This is duplicate content. They’re trying to rank in the search engine results and throwing whatever they can at the wall to see what sticks.

Most of the time the only thing that sticks is the duplicate content penalty that Google unceremoniously grants them.

Avoid trying to scam a billion-dollar company. It’s not going to work. Your site just might end up blacklisted.

If you’re using PLR correctly and only posting one article once on your site, you’ll be fine. It’s important to stay organized with your PLR content so that you don’t accidentally post the same content twice.

Using PLR is almost similar to websites which publish syndicated news articles.

You’ll notice that news from popular news organizations such as Reuters or Associated Press are displayed across thousands of sites online.

The content is literally the same. Nothing is altered or changed. Yet, none of these sites are penalized because the SAME CONTENT APPEARING ON DIFFERENT SITES DOES NOT cause a duplicate penalty strike.

Only when the SAME CONTENT APPEARS REPEATEDLY ON THE SAME SITE are you penalized for duplicate content.

Hopefully, the words in bold make the distinction clear. Feel free to use PLR content on your site. It’s one of the best ways to populate your site quickly and easily.

If you’re hoping to rank for certain keywords, it would be best to either write unique content targeting the keyword/s you wish to rank for… or rewrite about 51% to 55% of your PLR article and optimize it well so that Google views it as unique content and ranks it.

The problem with ranking PLR content is that several people who bought the same content will be using it too. While most PLR buyers never use the content they purchase, enough of them do to compete with you.

Very often, most of them will just copy and paste the PLR content as it is without changing anything. Usually, the first one to post the PLR content will get noticed by Google.

Everyone after that will not really matter because Google already took note of the content. This is why you’ll need to come up with a new title for the PLR article (very important) … and rewrite about half the content so it becomes unique.

Sprinkle related keywords in your content, add in your own opinions. Use references. Add quotes, etc.

Doing all of this will help to make your content different from the original PLR you’ve purchased. Get a few links pointing to your new article and your chances of ranking in the search results will be much higher.

This is how you should use PLR to add content to your site and also rank in the SERPS. You’ll be killing two birds with one stone.

PLR License Terminology

Usually, when you purchase a private label rights (PLR) package, you’ll notice that it comes with a license and a list of terms. The rights and terms will determine how much flexibility you have when using the content

The PLR license terms are usually displayed on the sales page for the product so you know exactly what you’re getting. You’ll know what you can and cannot do with the PLR.

In some cases, the license terms may seem convoluted and even contradict each other. Very often, what happens here is that PLR buyers constantly try to circumvent the license rights by doing sneaky stuff.

Once the PLR vendor discovers this breach of terms, they’ll add a new term to their list of terms to prevent future buyers from flouting the rules. In this article, you’ll discover what the terms actually mean and why they are there.

The most common license terms that appear on many PLR sales pages are:

  1. “You may not use my name with this PLR/DFY content”
  2. “Don’t pass along the rights to others”

These terms first appeared in one of the top PLR seller’s sales pages… and everyone else started copying her.

While the terms are brief, they’re actually all-encompassing and a fantastic summary of the usual long list of PLR terms.

The reason you’re not allowed to use the VENDOR’s name with the PLR is to prevent future hassles.

If a PLR buyer sells an eBook with the vendor’s name but doesn’t deliver the content, now the customer will start looking for the PLR vendor since their name is associated with the content – when they should actually be looking for the person who sold them the book.

This is just one example of how PLR vendors may become responsible for what their customers do. To prevent such problems, PLR buyers are not allowed to use the vendors.

The second term to note is that you’re not allowed to pass on the rights to others. What that means is you can’t sell or give away the private label rights to the content.

That is the ORIGINAL PLR CREATOR’S job. Your job is to convert the PLR content into products to sell to end-consumers.

Understanding the Different Types of PLR Rights

It’s very common to find PLR buyers who are confused by the different types of PLR rights.

If you stopped to think about it, you’d realize that PLR stands for ‘Private Label Rights’ … Yet, why is everyone saying ‘PLR Rights’?

That’s like saying Private Label Rights Rights.

One of the many inconsistencies in this industry… but the term has become the norm. So, we’ll play along with this madness.

The truth of the matter is that even with PLR rights, different PLR vendors have different interpretation of the same terms.

The rule of thumb is this – always pay close attention to the license terms that come with any PLR product.

Some PLR sellers may have rules and stipulations that are unique to them. If in doubt, ALWAYS contact the vendor.

Now let’s look at the general understanding of the most common types of PLR rights…

Private Label Rights (PLR)

These rights give you a lot of flexibility for personalizing/rebranding your content. Usually, you’ll receive the editable source files so that you can truly make the content your own and create your own derivative products.

The most important point to note here is the EDITABLE SOURCE FILES! Most variations of the rights are determined by the source files.

So, what are the source files?

If you’re getting written PLR content whether they’re articles, reports or eBooks, the editable source files will most probably be WORD.DOC, .TXT and sometimes .RTF.

What that means is you can edit the document when you have the source files. You can rewrite them or add your own name, images, cover image and so on.

You can personalize and rebrand the content to your heart’s content and make it look totally different from the original PLR product you purchased.

This is the strongest point of getting PLR from original vendor. You get all the source files to get maximum mileage from the PLR.

Resell Rights (RR)

Resell rights (RR) products can often be found in PLR membership sites. These products are usually ‘Biz-In-A-Box’ PLR packages… but have been converted into PDFs, MP4s, etc.

The main difference here is that the editable source files are NOT INCLUDED. So, you’ll only be able to sell the PDF or MP4s (depending on the product) as they are without making any changes.

There’s a lot less flexibility with resell rights products. You could sell them but you’d be competing with everyone else who has these products.

Since most beginner marketers tend to compete on price, it’ll be a race to the bottom and they’ll all end up devaluing the products and selling them for peanuts. You’ll barely be able to make a profit.

That said, you still can use RR products to make some sales, create bonuses or use them as research for your own content creation.

Master resell rights (MRR)

Master resell rights products (MRR) are very similar to resell rights products. The difference is that your customers will be able to resell the products as their own too.

Once again, this leads to everyone and their grandma owning the product and devaluing it.

  • Giveaway rights

You’ll be able to give away these PLR products as gifts, bonuses or they can be used as freebies to build your email list (usually in PDF and MP4 format). Depending on the product, you may sometime get the editable source files… but most often you won’t.

Unrestricted rights

These products usually have very few restrictions and you can do whatever you want with them. Do note that some clueless PLR vendors may state on the sales page that their products have unrestricted rights (just to get more sales) – but then they have stipulations in the terms which restrict you.

Always read the fine print.

Limited content

Limited content is not ‘PLR rights’ per se… but it’s a type of PLR content that’s highly sought after. Limited PLR will have a limit to the number of copies sold.

In some cases, they may be limited to 100 or 200 copies. Sometimes 50 and sometimes less. It all depends on the PLR vendor’s preferences.

The reason many PLR buyers love limited PLR content is because there’s less competition since fewer people own the content.

That makes it easier to personalize and rank the content in the search engines.

PLR Reseller Rights

PLR reseller rights is a rare type of rights offered by very few PLR sellers. This type of rights allows you to sell the PLR as YOUR OWN PLR.

You’ll be able to include the source files with your package. In other words, it allows you to become a PLR seller in your own right.

Creating content is hard work. Purchasing products that come with PLR Reseller Rights will allow you to quickly build a PLR store and sell your own PLR products. Isn’t that fantastic?

You can be a PLR seller in record time.

If you’re looking for products with PLR reseller rights, do check out ResellerPLR.com.

Now that you’re aware of what the different types of PLR rights mean, you can appreciate the pros and cons of each and make informed buying decisions.

You’ll also know what you can and cannot do with the PLR you have. Congrats! You’re better informed than the majority of PLR buyers out there.

Before Buying Any Online Marketing Course – Ask These 10 Questions

Anyone who has decided to try their hand at online marketing will usually hear the horror stories of scams, fly-by-night survey sites, and claims of fast riches by marketers who disappear even faster once they’ve taken your money.

Unfortunately, for the most part, this is true.

The online marketing scene is awash with crooks and conmen… BUT don’t let that paralyze or discourage you.

It’s important to see the situation as it is, but not see it worse than it is. There are a lot of reputable vendors and excellent products/courses around.

You just need discernment when buying a product/training… and the 10 questions below will help you to make wise buying decisions.

Do I Really Need It?

This is probably the MOST important question you’ll need to ask yourself before you hit the buy button.

When getting started with online marketing, it’s imperative to choose a PROVEN business model that’s currently working and making other people money.

Choose just one model and focus on it until you succeed. Only when you have a taste of finishing what you’ve started, will you respect yourself.

Before purchasing any marketing course/software, you’ll need to decide if it’s relevant to what you’re doing. If it’s not, close the sales page and move on.

Too many beginners lose focus and get pulled in several different directions because they get tempted by claims of ‘quick and easy riches’.

They want the ‘push button fortunes’ and ‘cash tsunamis’ which do not exist.

Their emotions get the best of them and they buy any and every infoproduct that promises them overnight wealth.

There’s a term that has been coined to describe this problem – it’s called ‘Shiny Object Syndrome’.

The truth of the matter is that one needs to be entirely methodical in their approach to an online business. Don’t let your emotions overwhelm and dictate your buying decisions.

Who Created It?

It’s imperative that you do your research on the product vendor.

The sad truth is that there are thousands of individuals who will lie and cheat and take moral detours just to make a quick buck – and many of them do so at the expense of the naive masses.

You have to be smarter than them.

Check if the vendor is walking the talk.

E.g. If they’re selling an ecommerce course, do your research and see if they have their own ecommerce store that’s pulling in sales.

If they’re teaching Pinterest marketing, check if they have thousands of visitors to their own Pinterest boards.

Many dodgy vendors just rehash infoproducts and churn out untested theory that don’t work in the real world.

They make their money from serial launching shoddy and shallow products about marketing models that they’ve not tested themselves.

This comically dichotomous situation is blatantly obvious if you do your research.

Check what products they’ve released and if they have tons of courses on several different marketing models, you can be almost certain that they’re a master of none.

Close the sales page.

What Are The Claims In The Sales Copy? Do They Sound Too Good to Be True?

If it sounds too good to be true, it almost always is.

* Software products which make claims of being able to drive millions of visitors to your sites…

* Or special hacks and loopholes that will rank your website to the top of Google in 10 seconds or less while you do nothing…

* Or how you can make $4,342.97 in 20 minutes while you’re sipping cocktails by the beach….

You’ve probably seen them all – bold, unrealistic claims designed to hook you by the eyeballs and reel you into the sales copy which is all foam and no beer.

These claims are as phony as a $3 bill. Don’t get taken in by them. Close the page

Does the Vendor Have ‘Old Replicas’ of the Same Product?

If you do enough research, you may discover that some vendors continuously release several products which seem to be carbon copies of each other…

And the only thing that differs is the updated sales page and the new product name.

This practice is very prevalent in the ‘make money online’ scene.

Why would a vendor release a new self-hosted autoresponder when he already released three similar autoresponders over the past 3 years?

Why wouldn’t he just support and improve upon his existing products?

The answer is simple – the money is in the launching.

These vendors make their money when they burst on the scene with a new product and the clueless hordes lap it up…

Only for the unwashed masses to later discover that the product is unadulterated rubbish, and the vendor is no longer answering support tickets because he’s laughing all the way to the bank.

If you notice that a vendor has multiple products which resemble each other, you know what you need to do… Close the page

Where Are the Income Stats Coming From?

It’s common to see income stats and screenshots on many sales pages. Very often, you have no idea which dark hole these stats are being pulled out from.

The whole point of showing you these numbers is to wet your appetite for the product and make you ‘glossy eyed’ and believing that the product can easily generate these sums for you.

Here’s what you need to know – most income stats are usually fake and should be taken with a bucket of salt. The bigger the bucket, the better.

It’s possible to earn huge sums of money online, but it will take time, effort, sweat equity and a lot of studying and testing and iterating on your part. This is NOT an easy process, but it is an achievable one.

The only income stats that matter are YOUR OWN. Don’t get swayed by the ones that litter the sales pages like billboards of BS and vendor brilliance.

Are the Testimonials Legit?

This is a tricky one. So, you’ll need to be extra careful.

A good product will have testimonials from REAL customers who are satisfied with their purchases and have seen results from applying the information given.

Often, these will be shown as Facebook comments, video testimonials, photo proof and so on. While all of these can be faked or bought, generally, you can sense if the testimonials are trustworthy. Be vigilant.

At the other end of the spectrum are sales pages with testimonials from people who are marketers too.

Often, these ‘kind folk’ are affiliates for the product and friends with the vendor… and by scratching the vendor’s back now, they’re ensuring that their own back gets scratched later.

They have each other’s back and nary a thought is given to the unsuspecting buyer who’s just another number in their income stats.

So, where does that leave you? – Easy! You’re closing the page

7. Does It Come With a Money-back Guarantee?

While you should never abuse a money-back guarantee just so you can get a free lunch – it doesn’t hurt to see if a product has a money-back guarantee.

Sometimes, products are sold with blind sales copy and what you get is not your cup of tea. In cases like these, having a guarantee will help to keep you risk-free.

Did I Look for Reviews?

Always look for reviews. Just Google “product name + reviews”. Usually, you’ll see several videos with people gushing about the product and singing its praises.

Remember your bucket of salt from earlier?

Fill it up again and take these reviews with salt. In most cases, the review videos are made by affiliates who are trying to make a sale.

Nevertheless, it doesn’t hurt to watch a few of these videos to understand more about the product. Some reviews may be unbiased and will mention the downsides to these products.

In some instances, you may find written reviews/videos made by people who totally dislike the product/vendor.

These reviewers usually feel an innate responsibility to educate others to make better buying decisions – and they may also feel a need to stymie the flood of disingenuous products infiltrating the market.

It’s a losing battle, but their reviews can be an eye-opening experience for you and aid in your buying decision.

Is the Vendor Looking Out for Me… Or Number One?

It’s very common to see marketers spouting ethics and claiming to want to ‘help people’ by ‘providing value’ … but what they say and do are worlds apart.

Wait… where’s that salt bucket?

The truth of the matter is that far too many marketers have questionable ethics, and the only people they want to help is themselves… and the value they wish to increase is their bank balance.

This is why the market is cluttered with online marketing courses and products that are abysmal, misleading and disappointing.

Do your research and check how many upsells and downsells a product has, if possible.

All you need to do is Google “product name + affiliate” and you may come across affiliate recruitment pages where you can see the product’s funnel.

If there are 10 or more products in a funnel, you can be almost certain that the vendor can’t give two hoots about your buying experience.

Very often, they use the McDonald’s ‘Would you like to upsize that?’ example as the paradigm of upselling.

This is an example of false equivalence.

Marketers twist and turn a simple and effective technique until it’s disfigured and bastardized beyond recognition – and gets reborn as a grotesque ‘marketing hack’ that becomes the norm in the industry.

If the online marketing approach of ‘upsells & downsells’ was applied in the real world, by the time you left the McDonalds counter, you’d have bought everything from a cheeseburger to the signboard and even Ronald McDonald’s left boot!

Ponder on the vendor’s approach to business and ethics. How they make their money is far more important than how much they make.

Do I Have the Money to Spend?

Last but not least, do NOT spend money that you do not have on any course based on promises of quick and easy riches – especially if you’re desperate to make money quickly.

It’s NEVER quick… and it’s NEVER easy.

Thousands have racked up debt on their credit cards by buying into the hype of ‘overnight wealth’ only to struggle with the bills later and not make a cent in return.

Be conservative in your spending when you’re trying to build your online business.

You can bootstrap your way to a thriving business. It is possible. I’d know – I did it that way.

Always remember that almost all buying decisions are emotional. This explains why people can spend thousands on products that do not deliver.

This is a consequence and not a coincidence.

But once you stop and start asking the questions listed above, logic will take over your emotions and put you in the driver’s seat.

No longer will the persuasive and hypnotic sales copy lead you by the nose like a cow being led to the slaughter.

No… you are in control now. You and your trusty bucket of salt.

While the online marketing scene is replete with scams and shady shenanigans…

The good news is that are several top-shelf online marketing training programs and courses on the market which can help you immeasurably.

You can definitely find gems in the rough. Use this list as a roadmap and you’ll find the training you need to build a solid foundation upon which your business empire will rest.

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